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Sponsorship as a means to communicate the group's identity and a future vision
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| Since 1997 and more so today than ever before, sports sponsorship is one of the levers identified by GROUPAMA in providing
answers to the issues the Group is confronted with.
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In a society which is constantly changing and within an increasingly fierce competitive context, the Group is evolving, diversifying
and modernising, whilst simultaneously developing its agricultural roots, so as to meet its objective of making it into the
top 10 European insurers by the year 2011.
In order to support this ambitious project and within the framework of its
global communication strategy, the group relies on its presence in sailing, with Team Groupama, to accompany its internationalisation
and develop the model of a group, which is recognised for both its qualities as a builder and humanist and its ability to
offer sustainability.
The support for the Team, of which Franck Cammas has been the host since 1997, responds to the Group's
desire to accompany a sports entrepreneur in achieving his projects. The impressive track record that Franck has built up
on the various Groupama boats testifies to the partnership's success.
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A renewal of trust until 2015This success is due to Franck Cammas' talent and the capacity of the Team to commit to some demanding human and technological
adventures. For Groupama it is also a demonstration, over the long term, of its expertise in terms of risk management on some
ambitious projects.
Loyal to this shared history and motivated by the upcoming challenges, the Group has committed itself
to accompanying Franck and the Team through to 2015.
After Groupama 3's record campaign (including the Jules Verne Trophy)
and its participation in the Route du Rhum 2010, the Team will be involved in the next two editions of the Volvo Ocean Race.
This
sizeable new challenge respects both the sporting ambitions of Franck and the Group's axes of development, by inspiring a
more international approach.
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Some background programmes to bring Groupama's principles of action to lifeBeyond the sports section, Groupama is developing some background programmes in the marine universe to bring its principles
of action to life, namely proximity, solidarity, responsibility, adaptation in the long term, and then making the link with
its corporate responsibility.
- Risk prevention, (a daily concern for Groupama) with the Junior Rescue tour on the initiative
of the SNSM (French equivalent of the RNLI): the aim is to make children aware of the dangers of the sea and the risks of
exposure to the sun, as well as the reflexes to adopt in order to protect oneself.
- Awareness of environmental issues
with support for the "Terre Océan" (Ocean Earth) expedition, designed to study the biosphere, global warming, protection of
the environment and sustainable development.
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A sponsorship system from a local level to internationally In addition to the Groupama Team's sports programme, via its Regional Offices, the group launched a policy of regional sports
partnerships back in 2006, designed to reinforce proximity and support the commercial development of the brand in urban areas.
On an international level, the majority of countries associated with the group also use sponsorship to set the Groupama
brand up in a phase of construction geared around a common ensign.
To find out more about the Groupama
group, its profile and its activities, please consult the website: http://www.groupama.com
To
learn about the commitments and offers from the Groupama brand, please consult the website: http://www.groupama.fr
To discover more about Groupama's commitment to the Volvo Ocean Race,
please consult the press release: VOR
press release announcement
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