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Groupama and sports sponsorship

Classé dans : Leg 4 - Sanya - Auckland

Groupama is invested in high-level sports, whether supporting Franck Cammas’ yachting exploits or assisting football and rugby’s greatest clubs. This sponsorship reflects the image of a group that values solidarity while striving for excellence.

Sports sponsorship: a vision of the future

Since 1997, Groupama and yachtsman Franck Cammas have been awarded the most impressive honours in competitive sailing. Groupama has put its insurance knowledge behind this human adventure, anchored in reality and eying the future.

Long committed to supporting local sports clubs, Groupama has gradually adapted its sponsorship policy.

Groupama and sailing: new challenges ahead!

After a 15-year partnership and an impressive list of honours, Groupama and Franck Cammas have set their sights on new challenges: single hulls and the mythic Volvo Ocean Race.

Groupama and Cammas: 15 years of success

Since their first meeting in 1997, Groupama and Franck Cammas' history together is dotted with success stories: 3 mythic multi-hulls built together, 30 victories and 6 oceanic records including the 2010 Jules Verne Priz & the Route du Rhum Race. Thanks to the leadership talent and qualities of Franck Cammas, Groupama has become one of the most recognized players in the world of sailing. This partnership affords the Group a chance to demonstrate its risk-management capabilities and express its inclination for team performance and teamwork.

Starting in 2010, a new horizon and new challenges

An adventure of this magnitude could not stop there: Franck Cammas and Groupama have chosen one of the most prestigious races in the world of sailing: the Volvo Ocean Race. Teams face off over 5 continents in a race that pits one boat against another. This is just one more challenge for Franck and Groupama following their long string of trimaran victories.

The Volvo Race, the “Everest” of sailing

The Volvo Ocean Race is a round-the-world team event that takes place every three years.

• 10 countries, 9 ports of call, 8 months of challenging, on 5 continents

• 70-foot (22 meter) mono-hulls

• Speeds approaching 40 knots (74 km/h)

• Starts 29 October 2011 in Alicante (Spain)

• Port of call in Lorient from 17 June to 1 July 2011

• Finishes in Galway (Ireland) on 8 July 2012

Football and rugby: Groupama shows a united front

Groupama has long supported team sports at the local and regional levels. And because football and rugby are the most popular sports of all, the Group has sponsored some of the most prestigious clubs in France since 2006.

Local partnerships for national awareness

Thanks to 9 regional mutuals (to January 1st, 2012) and its network of local mutuals deeply routed throughout the country, Groupama has been a long-time hands-on sponsor of local sports clubs. Since 2006, the Group has broadened its funding policy by also supporting prestigious League 1 and Top 14 French championship clubs.

Olympique de Marseille: Started by Groupama Alpes Méditerranée (today Groupama Méditerranée) this partnership is supported by Groupama S.A.

Olympique Lyonnais: Groupama Rhône-Alpes Auvergne is a privileged team sponsor, supported by Groupama S.A.

AJ Auxerre: In its legendary Abbé Deschamps stadium, the former Vaux seating gallery has been rechristened "Groupama gallery". (partnership with Groupama Paris Val de Loire)

Stade Toulousain: The Stade Toulousain is the rugby club which has won the most trophies in France. (partnership with Groupama d’Oc)

Le Football Club des Girondins de Bordeaux and Groupama Centre Atlantique.

Le Stade Malherbe de Caen and Groupama Centre Manche.

Groupama's commitment to sports does not stop with French teams: internationally most of its subsidiaries are also involved in sponsorships, a sign of the Group's unity.

More information : http://www.groupama.com/